New Zealand


106 Takarau Gorge Rd, Ohariu Valley 6037 Wellington


Latitude: -41.214017

Longitude: 174.766012



+64 274 046815

0274 046815

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As a family we fish. We have Obsessive Compulsive Disorder in our genes. Years ago, when soft-baits came on the scene it wasn't good enough for us to listen to summer holiday fishers telling us what the best soft-bait and flavour was. Their opinions varied wildly. There was no science to it and it became an annoyance and an obsession. We set about testing soft-baits against fresh bait, soft bait flavours against other flavours, analysed the data, seasonally and regionally adjusted the data then formed a proper opinion with factoids to back it up. A few years down the track, jigging, and then slow jigging became popular when Inchiku jigs hit the tackle shops. Once again, everyone had an opinion, often based on experience with just a single jig purchase. So we widened our research to jigs versus soft baits and then jigs versus jigs and then colour versus colour within the most productive jig types. The fun we had, and the fish we caught. The OK.fish range that you see are based on research in New Zealand waters. Marlborough Sounds, Northland (out of Tutukaka), Waiheke, Coromandel, Kapiti coast and East Coast ( out of Whakatane). The colours, the shapes are the best of many we've researched to date. Please feed back to our blog so we can continue to improve and amend our range.

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